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What is local SEO?

Local SEO

What is local SEO?

Local SEO

Local SEO is an effective way to sell your online business. It helps companies promote their products and services to local users only when they search for them. Local SEO uses a variety of strategies – bringing the site closer to search engines like Google, business directories such as Yelp, Superpages, Foursquare, Yellowbook, Google My Business, Bing Places for Business site, localized content on your site, online reviews, and other inclusive strategies.

Millions of users use local search every day to find the best local businesses in their area. You can increase the chances of finding these potential clients working with a local SEO company, whose growth is growing.

Local SEO services offer highly targeted access to network marketing (it’s not like submitting brochures on stairs or paying ads in local newspapers that may or may not be able to see a potential buyer who is interested in your product or service). Local SEO companies enable you to position your business on search engines and also on other platforms for digital marketing services so that you see potential customers in relation to their terms.

The reasons why local SEO services can help attract new customers

  1. Local customers are turning to the Internet to find local businesses – on the desktop and on the mobile device

Yes, some people still use printed telephone directories, but more and more people turn to the Internet to find information about local businesses. Here are some statistics:

  • 96% of computer owners perform local searches
  • 46% of all Google searches are local
  • 64% of local clients use search engines and directories as their primary means of locating local businesses
  • 50% of local mobile browsers look for business information (such as company address or phone number)
  • An impressive 78% of local mobile searches result in offline purchase
  1. Local search marketing is very focused and timely

The main reason for the local search is to find a particular company. The next most common reason is to find a product or service. Many local researchers are looking for a specific company name, but many of those looking for a particular company does not have a specific activity at the start of the search. Adopting local search tactics, this can enable you to better position your business and promote what you need to offer to your local customers while you are searching for your type of business. There is no better time to communicate with a prospective buyer than when you really need it.

 

  1. Most conversion levels for all local advertising channels

Online directories (such as Yelp, Citysearch, Foursquare, etc.) Displays information such as the name, address, telephone number, and sometimes additional information (such as a menu or business description). Local directors dominate the cover of many local search results. The local marketing directory (one of the strategies of local SEO) has a higher conversion rate than other traditional advertising options – up to 50% conversion in some directories. This means that by getting a precise listing of your business on as many quality online directories as you can, you convert 1 to 2 prospects into an original custom.

  1. Mobile Internet is growing

More and more customers are using mobile phones or tablets to find the best local businesses while on the go. In fact, the mobile digital media channel in the United States is now 51% higher than its office usage at 42%. It has been confirmed that Local SEO includes both PC and mobile Internet access, which means you will never lose a potential buyer.

  1. Huge return on investment

Contrary to traditional advertising (e.g.  Local newspapers, brochures, direct mail, etc.), with local SEO, there is little-lost exposure. Reach potential customers when you need them – not when they do not. This makes local SEO effective and cost-effective.

  1. Only 44% of companies confirmed their listing in Google My Business

Google My Business is a free listing that Google provides for almost every business. By signing up for Google My Business, you’ll increase your chances of showing high-quality local search results on Google. Also, many local businesses are yet to realize the importance of online marketing. It creates an open door for you to get ahead of other competitors before they are more competitive. Hit while the iron is hot.

  1. Many of the best local SEO opportunities are free (for now!)

It’s very easy for You to apply for your Google My Business, Bing Places for Business and hundreds of other online business directories. This implies a free promotion for your business.

  1. Only 20% of adults receive news from printed newspapers

Traditional advertising media is in decline. As a matter of fact, fewer and fewer people read local newspapers. Recent findings have shown that some local newspapers have lost 80% of their readers in the last 20 years. Why? As more and more people turn to the Internet on local news and information about local businesses.

  1. 88% online shopping reviews of local consumer confidence

Word of mouth is an important factor in the success of many local businesses. Therefore, increase the reputation of the online business, by asking trusted users to leave a positive view of your online business – and attract hundreds of new users.

  1. Local clients rely on the Internet to find information about your company

Today, people rely on the Internet to find information about all kinds of products and services. If your business does not appear in local search results, you will lose new customers. Implementing varieties of local SEO strategies for your business can help you to appear on the internet map for future users!

 

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