Local SEO is a form of online marketing. It allows local companies to promote their services to true local consumers, looking for your business type.
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The 4 main advantages of local SEO are:
To replace the yellow pages of the past, local SEO has intervened. It helps you increase visibility and attract consumers to your business. Most consumers will search products and services online, based on geographical proximity. If you optimize your local SEO, you will increase the client base. Make sure your title tags for your site are solid and that all public links on your site are really linked. 2017 focused on the intent of the users, which means it will make it easier for consumers to search for something online and find the most relevant local businesses.
2018 is the year of local Google search optimization. In the past, Google has shown a slight preference for newer and more popular companies and owners of small businesses. He also presented individualized results for certain results for each research. Currently, 56% of local businesses still need to claim their listing on Google My Business. Win your competitors and take advantage of local SEO to develop your business.
Most mobile searches are actually carried out on the go, which makes job research an immediate priority for businesses. As more and more local consumers use their mobile phones to instantly find the best local business, local SEO will help your business land on near-based searches. The future of local SEO and online visibility will depend on the network of geographically relevant information that local SEO will help you to win.
Creating a Google My Company page is free and reach consumers when they really need it, which means that local SEO is very cost-effective and efficient. Add to the fact that 50% of consumers searching locally on their phones will visit the store one day, and 34% of users searching on a computer or tablet do the same. With low cost and high conversion rates, local SEO will provide you with a good return on investment.
What can you do to optimize your local search?
Here are some tips to make your website more useful.
This is the first thing you should do. Request your Sitemap and make sure your contact information, hours of work, address, and contact details are complete. In fact, make sure the entire profile is completely complete. Giving information about the category of your site allows you to better understand the topic of your business and report that you are associated with localized research on your business activities. This will be the easiest way to show your business in search and map.
You’ll need to link your Places page to a local Google+ page. This site is more focused on social interaction. It can include comments, restaurant information, images and messages, and users can access pictures, videos, and comments. The results of Google Local dominate so long that you need to find others. If users search directly through maps, local entries are even more dominant.
When you create a local Google+ page, do the following:
The page title must contain the brand name, target keyword, and location. This should be possible without the page or meta description look unnatural since the goal remains optimized for users and search engines.
Do not forget to include a “restaurant” if it’s your business.
“Chinese restaurants” can be the most relevant category, and not just “restaurants”.
Add rich media to give potential users more enticing propositions.
Reviews are probably the biggest factor in local SEO ranks and are often compared with links in organic SEO. Also, advisory lists are highlighted, so encouraging your clients to abandon their opinions will increase your chances of success – of course, f those opinions are positive. SEO can not help you if your food is zero.
This will ensure that people have the right contact information for the nearest affiliate during the local search and give the companies more opportunities to increase the rankings. You can also optimize your site’s pages to make them more visible in local search.
Local SEO on the site
When you optimize local pages on your website, it’s important to include the address (in a consistent format) on the page, as well as the place in the content, as well as the title page tag. The page title tag should contain a brand name, a targeted keyword, and a location. You should also consider this with a meta description page. If you have only one address, you can also include it in the footer as an additional reference. Inserting a map into your “Contact Us” page or local sites can also help local SEO rankings, as it further illustrates the location of your business.