It can be argued that online video is the future of content marketing as its popularity is on the rise. Not only do businesses keep making videos, but people continue to watch them, and if the demand is there, then there is no reason for businesses to stop any time soon. Video is becoming the number one way in which people solve both their entertainment and informational needs simultaneously.
Various studies show that more than half of companies are already harnessing this potential, a figure that is predicted to rise over the coming years as technological advancements make creating a marketing video easier and cheaper to achieve.
YouTube receives over a billion visitors every single month, in addition to the rise in social media use where these videos can be shared and watched, it is likely that your video will find an audience quickly. It is vital that small businesses provide a way to share information that doesn’t overload the customer, while also being engaging. A video is essentially a story, and a story is 22 times more memorable than just facts alone. Additionally, the positive emotions that can be created through a video can impact a viewer’s buying decision.
Videos can be combined with various other forms of content marketing. For example using a video in email marketing has shown to double click through rates, and audiences are 10 times more likely to engage with some form of video content than content like blogs or social media posts.
A video will help your potential audience to trust your brand, and then ideally move them onto purchase decision faster when the time comes for them to decide. If they have already watched videos by your company and decide they like what they see, why would they go anywhere else when they make a purchase.
Presented by Skilled.co