Search engine optimization is one of the key sources towards an excellent digital business – it can literally make or break your website in a few seconds. But, what is it that actually entices your customers to click on your website, rather than those well-built, sophisticated and highly professional ones? The mystery remains no more unsolved! These are none but the rich schema markups and snippets that allow for a substantial amount of user traffic, thus generating excellent revenue for the systems. Here is everything you need to know about incorporating schema markup on your wordpress website for some amazing SEO benefits.
Schema structured data markup is basically a standardized markup language that boasts of great compatibility for structuring the data across various web pages on the internet. Schema data primarily consists of a series of tags and properties to mark up your content. These tags are then exclusively used by search engines to categorize your content and display the same accordingly to the various users worldwide. To be precise, if you have ever come across some search results which display ratings and stars, you have successfully encountered the snippets which were created by the schema markup.
Although it would be unfair to say that these rich snippets / structured data markup do not come in useful for boosting the organic search rankings, they serve an attractive functionality otherwise. This can be well highlighted in the fact that these snippets help boost the traffic generation by increasing the click-rates. Basically, the presentation offered by these snippets during one of those lazy searches online, can influence the user to click on a particular search result. Also, if this strategy is practiced on a greater scale, it might ultimately lead to boost your organic traffic indirectly.
POSSIBLE SCHEMA MARKUP TYPES FOR YOUR VERY OWN IMPLEMENTATION
The internet is flooded with loads of schema markup types, however to name a few for examples, refer to the ones listed below:
1) Site links search box – Incorporate a search box beneath the search result to list out additional information on your site directly from the SERPs
2) Social profile links- Integrate with social media sites like Google Plus, Facebook, Twitter, etc and connect to the greater scope of audience out there on the internet.
3) Articles: Implement SEO based articles with proper structure and format.
4) Recipes: Reviews and ratings coupled with nutritional information, etc.
5) Events: Types of events, show-timings, venue, amazing offers and deals, etc.
WHAT ARE THE BENEFITS OF HAVING A HIGHLY DEFINED SCHEMA STRUCTURED DATA MARKUP FOR YOUR WEBSITE?
Given all the fuss about implementing a schema structured data markup for your website, it is essentially important to note the benefits that come associated with it. Listed below are a few potential benefits totally worth considering!
1) Greater scope in future
Although Schema structured data markup is yet to be included in the Google’s ranking algorithm, it upholds a substantial future benefit after the official announcement for the same by Google itself. Also, this radical feature creates a scope for better SEO implementation in the upcoming future.
2) Increases the web presence
An important point to be noted with the schema markup is that it incorporates the use of rich snippets which ultimately help in increasing the web presence on the corresponding SERPs. This is beneficial for improving the click per rates, thus delivering quality traffic to your website.
3) Lists you in Google’s knowledge graph
To those who are not quite familiar with this concept, you might have noticed an information box that appears to the right of the search results. This is called the Google Knowledge Graph which lists down the related results for every query you post on Google. It is, unquestionably, quite a beneficial feature added to the world’s largest of search engines.
4) Works excellent for local SEO
Schema structured data markup is a great feature to boost the local business presence in Google My Business entry. Conjunction of your local business with the best of search engine facility can help boost local SEO, thus offering many a positive benefits, especially in improving the overall business standards.
5) Key to great shopping campaign
Shopping campaigns on adwords require the exquisite use of microdata on the landing pages of the corresponding product. This data is then verified and authenticated by Google, post successful completion of which, the campaigns are optimized for better web presence online.
6) Supports new technologies
Schema structured data markup acts as one of the key supporting features for the latest technology implementations. One suitable example for the same is the “accelerated mobile pages” that depends heavily on the schema markup for the more advanced features.
7) Helps in the featuring of the website in the Google’s top answers
It is an undeniably true fact that incorporating the use of a solid and structured schema markup can not only boost your traffic but also help your website feature in the top answers of Google’s search results. This helps in greater optimization of your website with the online business standards thus boosting your digital finances.
HOW TO IMPLEMENT SCHEMA MARKUP IN YOUR WORDPRESS WEBSITE?
There are basically two primary ways in which you can successfully implement schema markup in your wordpress website.
1) Manually editing the theme files for adding the required tags to the website.
2) Using an appropriate plug-in or a combination of plug-in for best implementation.
Although manual implementation might seem quite favorable, editing the code according to the framework can come off as quite cumbersome. You can easily opt for the second option instead.
Schema structured data markup is one of those features that are slowly gaining ground in the field of modern SEO practices. Also, integration of schema markup in your wordpress website is quite easy. You can either hire a developer or simply migrate your wordpress framework and theme to one that has schema support as a built-in feature. Optimize your website now to derive the maximum benefits of schema markup in your business!