The Future of WordPress

WordPress used to be a run of the mill blogging platform, but just look where it is now. Today it is an extremely successful content management system that powers millions of websites all over the world, including some huge names like Coca-Cola and many others.

It has become a long way since its humble beginnings, but has its growth now come to an end, or is there a lot more development and features in the pipeline?

Why Is WordPress so Successful?

There is a huge array of reasons as to why WordPress is so successful. The editor is one of the main reasons that people choose it over other systems. Webmasters are able to see how their content and media will look on the website before making the changes public.

Another excellent feature is that it allows users to choose among thousands of plugins that enable new functionalities on the sites. There are more than 53,000 of them available, so site owners can be sure that they will find some that works for them.

Similarly, thousands of free themes are also available so designers can make their sites look exactly as they want.

Beyond 2018

Ease of Use

WordPress already offers its users a simple way to build websites from scratch. Despite its ease of use, it is by no means the easiest website builder out there, especially during the setup process. Some platforms like Wix and Weebly offer a simple drag and drop method where a website can be assembled in just a few clicks.

For some people, they do play pretty much the same role as WordPress would, but they target people who want to build a website very quickly.

Compared to them, WordPress is slightly more complex, but this is due to the fact that WordPress provides total control and much greater functionality.

The truth is that there are many WordPress themes that enable drag and drop site building without sacrificing the versatility of the platform.

For example, such editing tool may include modular functionality, making easy to add different parts to a web page and a much easier way to format posts and pages.

Beginner Friendly

There are two different types of WordPress. WordPress.com has remained pretty much a blogging platform since its creation. Its self-hosted brother is the one that has moved onto bigger and better things. It is a self-hosted solution and it powers millions of websites.

Self-hosted means that the site owner must find a suitable web hosting provider, install and manage (update, modify) WordPress herself. This sounds a bit scarier than it actually is, especially given the fact that some of the best hosting companies have dedicated WordPress hosting packages. These plans are optimized for the CMS in many ways. At the very least, WordPress is pre-installed and usually is updated automatically by the host.

The self-hosted version provides total control and unmatched functionality.

For comparison, only in 2017 for the first time, the hosted platform allowed some of its WordPress.com premium users to install custom plugins and themes on their sites, a luxury that was available for years (for free) only in the self-hosted version.

This change was brought about to combat the threat of other rival website builders, but essentially, WordPress was also competing with itself. If this availability continues, people may start to look at WordPress.com in a very different way, and could open up a whole new world of possibilities.

Language Support

Currently, WordPress supports a few different languages. As its user base is expected to expand dramatically in the future, it is expected that many themes and plugins will be translated into more languages as and when the demand for it appears.

Mobile Phones

Although WordPress has already adapted to the rising use of mobile phones, this is expected to develop even further, as more and more users shift over to mobile browsing.

Users now have a preference for endless scrolling rather than multiple pages. This improves the overall experience as there is the minimum effort required while browsing.

Mostly all modern WordPress themes sport responsive design, making the transition between screens and devices seamless, without any manual fiddling and redesigning.

Voice Control

A new plugin is available for WordPress users that allows WordPress site owners the ability to add text-to-speech capabilities to written content. Voice interaction is becoming more common as new AI bots are making their way into our lives. Therefore, it is becoming essential for site owners to provide website content in audio format.

This means that customers can access the site through a range of new channels, including audio players of mobile podcast applications. In the future, more and more people will have access to content even while they are away from the screen.

All in all, the self-hosted version of WordPress is an extremely powerful website building tool. With minimal effort and very small learning curve, it is ideal for people who wish to establish a strong and lasting online presence without delving into technicalities.

Infographics URL: https://websitebuilder.org/resources/amazing-facts-you-probably-dont-know-about-wordpress/

Up The Game For Your Small Business With Local SEO

Your best option for local SEO

Are you looking for long-term success for your small local business?

Do you want to take advantage of social media marketing for your benefit?

Then local SEO is something that you must adopt today!

What is local SEO?

Local Search Engine Optimisation is an essential part of any business if they wish to make it big with digital marketing techniques. Using local SEO techniques can be an efficient way to market your brand online. Even a small business can experience considerable growth and draw more customers, using local SEO strategies.

With the help of effective planning using local SEO tactics, you can promote your own business by fulfilling the demands of local customers. Since this is happening online, you can reach out to your local customer base at the exact time of their need. This is one of the major factors why local SEO is considered to be very powerful and helpful businesses. However, the main impact group is the small to medium-sized ventures, rather than the multi-national companies.

The secret behind the power of local SEO

In this digital era, there are millions of users search the Internet daily to find the best businesses in their area.

When you adopt local SEO strategies, you raise your chances of being found out by probable customers. This is because local SEO boosts your online presence with higher rankings in Google search and other business directory listings. Online marketing with local SEO is not something vague and indefinite. Instead, it is a very target oriented approach. Your business gets listed and featured in relevant searches on different online marketing platforms.

As you read on, you will come to know more about this. So let us move on to the purpose and benefits of local SEO.

The purpose of local SEO – why do you need it?

• Google favours local businesses

It might seem contradictory to you, but Google does favour new and rising business ventures. Google offers a host of different tools which can equip small and local businesses to take on effective social media marketing. Using these tools, you can also build an impressive online presence for your brand. Local SEO is one of these tools.

Although Google’s search results yield more about the already established well-known brands, the minute details about what you look for is also recorded. As a result, rising and local businesses are also given due importance in Google search results.

• Display only local content

The essence of local SEO strategies is to enlist your business in local searches more than generic searches. Suppose if you offer plumbing services in the UK, getting featured in searches for plumbers needed in the USA will never serve your purpose. Since you are a local business, you are only interested in the requirements of the people in your locality. So local search engine optimization is what is needed here.

• Rising competition

There may be hundreds of other companies in the entire UK offering the same services or products as that of your business. Among this stiff competition, it is very important to create your niche to be able to sustain in the long run. Local SEO offers appropriate visibility needed by your business. The Knowledge Graph by Google ranks businesses which have a considerable web presence and filters off brands with little or no available information online.

• More people-centric

Local SEO made search results more localized and customized as per user preferences. You must have noticed the “near me” searches on Google. This indicates that local SEO caters to the exact and immediate needs of a person at a certain location. Google search algorithms are now updated to display only the most relevant search results based on the specific geographical location. The extensive use of mobile devices has made specific search results even more important to the users. This has, in turn, led Google to adapt to “Near me” searches for the most relevant results.

Benefits of local SEO for your business

• Cost-effective

While organic SEO fetches results lying in a broader range, local SEO is more optimized for local search contents. Again, for organic SEO a company has to shell out a considerable amount of money, while for local SEO the cost is relatively low. Being a local business, you are more interested in getting featured in local “near me” searches, since that brings imminent sale and profit. So there is no point in wasting extra money on results which will not be beneficial to your business; there lies the advantage of using local SEO.

• Higher profits

Experts say that local SEO helps local businesses profit more from customers in the vicinity than the ones which are far away. Studies have revealed that 18% of local searches result in the customer buying services or products from the local business. On the other hand that probability is seen to be at only 7% for a nonlocal search.

What this means is that when people search for local businesses, they have the sole intention of buying, rather than just searching for information. So, when your business gets featured in local searches, you stand at a higher chance of making increased profits.

• Brand building did easy

Using local SEO tactics for your small business can ultimately prove to be the game changer. You can build a huge customer base out of local clientele. Your business will receive better visibility regarding more customer reviews and feedback and also help new potential customers find their way to you. In the long run, you build not only a brand but also goodwill and profitable sales.

Conclusion

There is more to local SEO than meets the eye. While the points mentioned in this article do not fully cover all the aspects of local SEO, it can help build a fundamental idea of this essential digital marketing strategy.

By now, you must have realized the immense potential contained in local SEO. So you should now put it to use and see how your business booms. Start here with you Website SEO Audit

Local SEO for Your Online Business.

Be found in the search results in Google with Local SEO.

With growing businesses and marketing waving in the cloud spaces, digital marketing especially, Search engine optimization has to take the business operations to the next level. With every business advancing to success, online presence is pivotal to every golden milestone. But making the online presence be known and reach the masses, a business needs t optimize their websites or web pages on the search engines like Google, Bing, Yahoo etc.

What is Local SEO?

The benefits of marketing at the right time are known to everyone and it is not only needed by big business but also by the small-scale entrepreneurs for getting their name out to the potential customers. Local SEO is a way to optimize and market ones products and services to the local (within a certain area or diameter) customers who are in need to the same product or service at the very moment. Local SEO is an even beneficial strategy because if a business markets its product to a nearby customer, the conversion chances rise as compared to marketing the needed product to a customer that is geographically distant.

Local SEO requires the having the website or web page ( with information about the needed product or service) on the famous search engines that are used by the customers every single day. Some of the major search engines count to be Google, Bing, Yahoo, Yelp, Foursquare, Yellowbook, etc. Potential customers often try to locate the nearest and the best option available for the kind of service or product they need, hence, local SEO is a great tool to trap the local market at the earliest and reign.

Local SEO is way better than physical marketing as it does not only waives off the need to distribute hard copies of brochures, to the uninterested and ignorant public, but it knows exactly who to approach and when. Through local SEO, businesses cannot only scan and analyze who their potential client is, but also reach to them just in time.

Let us understand how can LOCAL SEO benefit your business particularly:

1. Local SEO is perfectly timed

People use local searches to look for immediate products and services and so it is very beneficial for a business to market their product this way. Local SEO targets the audience which is looking for the products and services specifically being offered by the business and make sure that your page or advertisement is viewed by them if the SEO of business is efficient. Since people search the availability of something through their need and not a specific business, it opens the chances for all the sellers to perform as their tactic to catch the client.

2. Higher conversion rates

Imagine a client looking for IT repair services in the vicinity of your office in the UK but he/she is unaware of the existence of your business, how will they find you? Here is how local SEO helps by listing your website or information on the first page of the directories. Though ranking of websites or web pages depends on the level and efficiency of the optimization talent of your business, local SEO serves everyone equal with its benefits.

3. Local SEO covers mobile searches as well

Many internet users have switched from PC to mobile searches for local findings as mobile users and internet users have used exponentially. More and more internet users and potential customers use the mobile local searches to find various things when they are moving and on the go. Local SEO covers both PC and mobile searches.

4. Greater Return on Investment

Every business has a particular budget that they wish to invest in the marketing. Though marketing usually has an average return as compared, local SEO offers a very high ROI. The reason behind a great return on investment is that there is hardly any display of the searches that are not required. Local SEO functions when the searched requirements match the needs of the consumers. It is perfectly timed, as stated earlier and never goes wasted. It may be a chance that a consumer chooses one similar company over the other but it hardly goes in vain.

5. Reviews on search engines influence the purchasing decision majorly

Many internet users now believe in influences like reviews and ratings online. Customers nowadays make sure that the research about a product they wish to purchase and so local SEO and its rankings by existing customers influence and mould the purchasing decision on a great level. This way if a business is ranked well and has good reviews about the products and services they have in the kitty to offer, they are more likely to be chosen by the hunting potential customer.

6. Increase traffic to your website or web page with mot interested customers

Local SEO is a great way to increase traffic to the website or web page depending upon the location-based searching. With three sets of a result in the searches, I.e. paid results, pack results and traditional results, a business has great chances of having better ranks.

7. Rank your business better

Every business dreams of topping the search engine pages and be in the good records for obvious brand image and online reputation but the benefits of ranking on top are much more. Local SEO helps a business aim for a better ranking position on the SERPs for the product and services they offer. Local SEO increases the chances of businesses to rank better and higher since it often talks about specific and particular things. This way businesses can extract more out of the usual SEO.

Local SEO is the armour and shield for a business that helps them not only rank better but also be viewed by the potential customers based on their searches and location. The kind of exposure local SEO lends to the businesses is unfathomable. The listing that one ace after efficient and optimal SEO in content and websites are a win-win situation. Since the target of local SEO is already searching potential customers, the conversion rates and business realism is high.

Digital marketing is noted among the one of the highest trending and ever-growing industry. Since it has taken over the traditional concept of marketing, almost every business who has incorporated these strategies correctly will relate to how much success they have achieved over a very less period of time.

As we have entered in the year 2018, we already know that how much people across the globe are waiting for exciting technologies to take over their lives. Here are the major technology and digital marketing trends that every business should look upon while undergoing their business and marketing operations.

The use of Artificial Intelligence

Artificial Intelligence is one of the trending technologies which the world is looking forward to integrating in 2018. As we all know that how AI is getting utilized by almost every major firm across the globe, it’s time that we should start integrating these type of technologies while defining the digital marketing strategies.  It is expected that Artificial Intelligence will be utilized by the major companies across the globe to directly interact with their customers.

One thing to notice is that the use of AI will only increase if the technology is improved over the passage of time. According to a survey, it is to notify that the use of Artificial intelligence will increase to 57%, making it very useful for the marketing executives. Artificial Intelligence will enhance the further growth of the company by expanding the range of its targeted audience.

The use of live videos and increased viewership

Just like we all know about artificial intelligence, live videos are nothing new to the world. Since, the famous social media hunk, Facebook incorporated live videos into their user interface, the dynamics of the business industry has changed a lot.

We all know that people across the globe love watching videos and with this, marketers have a great chance to initiate live videos into their digital marketing strategies. According to a survey, 80% of the people stated that they would love to watch videos rather than reading a blog probably because videos are more entertaining and interactive. Always use live videos to promote events such as sales and other activities to interact more customers.

The growth of mobile-oriented websites

Since the smartphone industry has emerged to be one of the strongest platforms, every industry is trying to capitalize on the benefits of modern day mobile application. If your website is not at all mobile-friendly, this is the best time to initiate this strategy. Customers now always look for ease and comfort and if your website is not mobile friendly, the search engine might penalize you for this.

According to the latest industry standards, it is advisable to redesign your website and design it in such a way that it is accessible on different major platforms such as handhelds, tablets, and laptops. Making your website and mobile application user-friendly should be the primary objective of the company.

The growth of content marketing

Content marketing strategy equally plays an important role than any other digital marketing strategy and is also rated among one of the best strategies to incorporate. According to another survey, the majority of the people claimed that they would rather learn about the brand through a blog than a small featured advertisement.

One of the major benefits of incorporating content marketing is that it is less expensive than any other strategy and is also very easy to initiate. With how technology is developing, content marketing is not bound to blogs only, but also we have videos and infographics taking over the strategy.

The impact of voice searches

Up till now, we have recognized that technology is ever growing and the use of technology in future will increase. People are always willing to adopt the latest technology and industry features. With high-tech advancements, customers can now use voice searches through major platforms such as smartphones, smart speakers, tablets, laptops, and desk computers. The survey suggests that by the year 2020, 50% of all the major searches will probably be voice searches.

Integrating social media platforms

If you have not been using social media for your brand promotions, then you are missing out on a lot of leads. Social media platforms such as Facebook, Twitter and Instagram are now utilized by all the leading companies and are used to expand the horizon of their targeted audience. Every digital marketer must add social media strategies to its list to maximize its target audience.

Initiate the use AR and VR technologies

Augmented and Virtual Reality will be one of the most attention-seeking trends of 2018. Since we have seen that how retail world is looking to incorporate Augmented Reality into their industry, both of the technology will play a very important role to promote major brands.

Companies like IKEA has already incorporated Augmented Reality to attract more customers towards their products. The use of virtual reality is equally important. Since the major tech updates are giving an opportunity to all the major brands to promote their services through virtual reality, the marketers should again add this to their checklist.

Conclusion

This is perhaps the best time to incorporate digital marketing strategies into your business. Well, there are still a lot of companies who have not incorporated digital marketing strategies to their fullest and with this, we can conclude that those companies are missing out on a lot of things. Initiating and incorporating latest digital marketing strategies will probably enhance your level of efficiency and will definitely boost your business awareness.

Author bio

Nancy Lamas is a content writer and affiliated with leading digital marketing company as a Digital marketing expert. She mostly focuses on blog marketing for personal and professional bloggers. She has written tremendous articles on SEO services as well. Also, she is a versatile social activist.

Before I start to address the issue of creating blog posts that subsequently gain a lot of traction (and reader attention) on social media, it is first important to discuss the relatively recently-forged relationship that exists between these two new-age conceptions of the World Wide Web. And at the very outset of this piece, I’d also like to state that in order to implement any of the tips that have been listed here, you (the recipient of this information) are advised to subscribe to a high-speed web subscription service – like the one offered by TDS Internet.

So onward with the topic at hand…

In a nutshell, people (whether for promoting their professional or personal interests) put a lot of time & effort in scribbling a seemingly endless number of blog posts; which, for publicity purposes, require the medium of social media to reach popular audiences. Even a well-written and informative blog, which addresses some crucial reader issue or needs, fails to realize its full effective potential without a fair degree of strategic promotion.

Platforms like Facebook and Twitter (among many others) continue to serve this end for bloggers, and with their inbuilt options for paid (commercial) publicity, normally succeed in greatly expanding the readers-base for their users.

Blog posts, in contrast to their paid advertisement-style worded counterparts, lend a personal touch to the effect that they cast on their spectators’ mindsets. They have a comforting, humanizing quality about them that soothes the attention spans of readers, and facilitates the subtle transfer of all manner of commercial and informative messaging – without stimulating people’s defence mechanisms in any restricting way.

When considered from this angle, and particularly when they come complimented with enticing graphical & multimedia productions (fitted neatly alongside the text), the profit-maximizing advantages and benefits that may be reaped from blogging on social media are made obvious.

Based on my extensive experience in content marketing and blogging (and dealing with a varied assortment of small business owners & large MNC’s that crucially depend upon the written word for getting their products & services into the limelight), I have decided to compile my Top 10 tips list on creating a stellar blog post.

Not all of the points contained in this piece may be appropriate for your individual set of blogging concerns – but I’m pretty sure that most of them will. Even still, it never hurts to gain an extra dosage of knowledge whenever it chances to show itself (and which may come in handy at some point in the future).

1.    Identify Your Primary Audience Group(s)

This first point might seem like a no-brainer, but I cannot stress how very important it proves to the success of any particular blog-posting venture.

Before starting to write, you have to keep in mind the living dynamics of this age that we currently inhabit, and how most people don’t have the luxury of time at their disposal (after striving to meet their daily work obligations) to peruse large pieces of text. And irrespective of how much beneficial knowledge may be contained within them.

Based on these considerations, you may come to appreciate why most readers might only be interested in going through those particular blogs that appear to hold some value for them or the ones that address a specific need of theirs. An adolescent audience will definitely have different reading interests than a middle-aged one – and so it is up to you (as a blogger) to include sizeable chunks of information within your written works to cater to your narrowly-defined reader base (and sustain their attention spans in your favour).

When writing for specified audiences, you also need to take care of the tone, diction and expression of the language forms that you intend to use – so that the reader’s interest is retained well past the first introductory paragraph.

Even a paid promotion (that – often irritatingly – shows up as the first thing in a social media user’s newsfeed) will end up wasting money – if it is not tailored towards the audience that it seeks to attract.

2.    Make Use of Catchy Content Optimization Techniques

Nowadays, whenever the issue of online written content is discussed (particularly in the business-organizational context), SEO manages to feature into the debate in one way or another.

To put it simply, Search Engine Optimization techniques (which have been discovered gradually over the last few decades by unofficial hordes of self-ascribed search engine analysts) help in formatting pieces of text in such a way that they show up prominently in search engine results pages (SERPs).

These tactics can be applied to both on-page (website) and off-page (compositions published on unaffiliated third-party platforms) content manuscripts, and include such stylistic prescriptions as targeted keywords placement, the use of concise & relevant headings and subheadings, as well the textual incorporation of search-engine friendly title tags & meta-descriptions.

By formatting your blog posts in accordance with common SEO guidelines, you can significantly enhance its search engine ranking potential (which in turn raises the prospects of their being discovered by interested readers when they plug in relevant search queries on Google).

SEO is probably the best mechanism through which organic search traffic can be diverted to your desired web or blog pages for free, and many commercial organizations these days normally take care to employ a handful of skilled SEO technicians as part of their regular online marketing details.

3.    Introduce Some Elements of Drama into Your Writings

Let’s face it.

No one likes to spend his/her time contending with a bland piece of text; even if it may practically be brimming with a large reserve of useful information. Dry prose, which is the kind of language that you often get to encounter in school and college textbooks, has a peculiar and unsettling way of putting its readers to sleep. It requires extra mental effort to decipher and appreciate; energy that can be much better utilized in pursuing some other (more engaging) reading task.

Dramatic forms of writing, which make use of metaphors, similes, analogies, paradoxes, riddles and euphemisms (to name a few of the common types of literary devices regularly made use of by professional writers) can help to alleviate this problem. By keeping readers in a constant state of wonder and guess-work, as well as providing them with the opportunity of patting themselves on the back for a discovery that they may have successfully made through their own psychological endeavours, clever blog posts can play a crucial role in begetting timely sales conversions for their writing originators.

Short pithy quotations or references to archetypal characters (from classic publications seeped into society & culture) can also yield the same results.

But when experimenting with the writing tools elaborated above, prospective social media bloggers need to take care not to become too ambitious in deploying them within their text pieces. Too much of a good thing, as they say, has an opposite effect to the one intended – and in the case of the writing craft, may result in the author appearing to be too pompous (to his/her detriment).

4.    Use the Narrative Tone

Now, who doesn’t love a good story or two?

In the old days (before the advent of the modern-day amenities of the Internet, television, and even the radio), people mostly had recourse only to books to satiate their appetite for some much-needed entertainment. Novels constituted the ideal forms that made room for these imaginative adventures to be pursued within the minds of readers, and even today, their popularity continues to climb; even though they gradually seem to have shifted formats from the traditional paperback variety to the more electronic eBook format.

More so than any other genre of composition, stories (penned in the narrative frame) have a decidedly more assertive and intuitive impact on their reader’s sub-conscience. Some psychologists assert that our affinity for listening and responding positively to stories may have something to do with the evolutionary makeup of our minds. Historians like to relate accounts of medieval (and older) human communities gathering around sprawling campfires – with entire towns often included in this exercise – to listen with bated breath to the conjured narrations of someone from their own ranks.

In light of this observed trend, I have always tried to write my blog posts as if I were scribbling away at a story stuck in my mind. And I would urge you to do the same – even if most of the work that you do is of a formal nature.

If it’s some commercial success that you’re after, then this suggestion might well lure in both readers to your blog posts – with greater cash bonuses in the offing.

5.    Include Short Explanatory Videos & Infographics

As a blogger, I often have to explain some of the concepts and phrases that I am forced to use within my written productions – with many of these references being academic in nature. Long ago, I understood (and fully internalized the lesson) that not all of my readers come from a strong collegiate or theoretical background – and this happened to be more than ok.

This leads these categories of my blog subscribers the advantage of having their minds untainted by any confining academic constructs – which college grads like to exhibit so vaingloriously on occasion – and the mental flexibility of learning new facts (as well as making up their minds totally by themselves).

I’d like to reiterate that this state of ‘unfamiliarity’ is not always such a bad thing.

However, in order to impart some sense of what I mean, I make regular use of short (5 min) video presentations and neat infographics – which feature my voice and/or drawing skills attempting to deconstruct scholarly conceptions didactically for my readers.

And I would strongly recommend you to do the same in your blog posts.

These nifty teaching utilities will not only provide more reading/informational value to your audience but will also imbue your blogs with some pleasing ‘color’ and interactive vibrancy.

6.    Insert Hyperlinks to Reputable Sources

Hyperlinking is the technique of inserting anchor links (URLs) to reputable online webpages in the middle of your texts. Much like citations in the academic world, these can serve as bibliographical references to give credit to the knowledge-sources from where you (the blogger) obtain your information from.

Hyperlinks can also be used to create virtual bridges between two or more of your own blog posts. This type of interlinking has obvious SEO benefits, in that these established linkages make way for both user traffic & search engine bots to remain within the ‘realm’ of your own authored productions – something which increases SERP rankings in the long run.

Usually depicted in the blue highlighted text format, hyperlinks definitely also cast a certain kind of visual allure in the minds of readers – and lend a degree of credibility to your claims.

7.    Place Social Media ‘Share’ Boxes on Top

As a reader, you might have come across these fun-looking social media boxes inserted in the corners of many popular web pages and blogs. If you didn’t know this already, these nifty little sharing utilities allow the people who visit your published blog posts to share them instantly on their social media platforms of choice – thereby increasing their chances of becoming viral pieces of content.

Not only that – you must admit that they look kind of cute!

Any excuse to induce some more colour into your blogs, right…

As such, social media boxes do constitute a definite win-win scenario in my book.

8.    Have Liberal Fun with Personal Anecdotes

Just like the story-format makes your written works more digestible for a reader’s attention, so too do the personal anecdotes of events from your life.

When trying to elaborate on a concept where abstract analogies just don’t seem to be work comprehensively enough, anecdotes (particularly when they are mentioned alongside these points in the text) have a way of explaining ideas more animatedly. At the same time, they also make the reader connect with your unique mindset; thereby forming a bond that makes it feel as if a conversation is taking place through the medium of the screen.

So when you go about writing that next blog piece of yours, be sure to include them wherever you reckon that some personalization and repo-building is due.

9.    Make New Word Coinages

Sometimes, you just need to invent a new word or phrase – when those that presently exist within the lexicon prove insufficient in fully expressing what you are trying to state. On such occasions, coinages (which are your very own formulations of words in the language of your choosing) come in particularly handy in getting your message across to your readers.

At the same time as helping you to convey your intended information correctly, they also introduce an element of fun within your blogs.

10. Let it out into the World

And lastly, after you are done with writing your blog post (and hopefully making use of the advice rendered here), you will not succumb to the pressure of your nerves (and self-doubt weighing down on you) – and will decide to let your creativity & hard work make its way out into the world.

Remember.

You owe it to yourself (and not only your professional organization) to make it happen.

—————————————————————

So there you have it!

My short series of prescriptions for creating a fantastic social media blog post.

I know that the web is literally flooded with all manner of other tips & tricks to achieve this end – but I have listed the ones that have always worked well for me.

I think my next post will have something to do with the rising cost of Internet services in the U.S market – for which I have received many requests from my readers (as of late).

Can’t wait to get back writing again…to be sure.

Author Bio:

Stephen N. Mills is an entrepreneur, marketer, and writer. As San Francisco resident, he loves reading books and writing on different topics like SEO, Branding, Health and etc. That’s where he finds his inspiration to author in-depth guides that teach E-commerce store owners ways to manage, grow and scale their business. In a former life, Stephen co-founded a custom menswear company which generates 6-figures in annual revenue through its website and retail.

Ah, yes. The internet. It has changed the way we communicate, gather and share information and even how and where we shop. If your business has an online presence, do you really need any help in competing against the millions of other websites out there? Well, that really depends on whether or not you plan on becoming a successful business owner or not. Let’s look at why you may have to consider the services of a local SEO expert to get your online business noticed.

1 – It’s All About Getting To Know Those Search Engines

Back in the day when there were only about fifty websites in the entire world, it was easy to find what you were looking for. Now that there are so many more online, you will need some help getting visitors to yours. It’s a lot like owning a storefront on an out-of-the-way street in a huge city. Not everyone is going to know your business exists nor will they be able to find it. Plus, how many of your competitors are they going to pass on the hunt to locate your front door? Local SEO services help your existing and potential new customers wade through all of that and provides a direct path to your website. In fact, SEO stands for search engine optimization. That’s a fancy way of saying that your website gets friendly with the search engines. With proper SEO practices, the search engines begin to mention your website as it gets to know it better.

2 – Its A Lot To Do With Keywords, Baby!

Remember the old days when you used to use a phone book to find someone or a business? In that book, you would look under ‘clothing’ to locate clothing stores or ‘plumbing’ to find plumbers. Well, with local SEO services the same rules apply. In the internet world, those words are called keywords. It’s what a lot of people use when they ask search engines to look into their directories to locate a clothing store, plumber or whatever it is you need some information on. With a local SEO expert working on your website the proper keywords will be added to the parts of your website that the search engines read and pay attention to. Then, when someone enters those keywords in a search inquiry, your website will start to become one of the choices offered as an answer. It’s a bit scientific but easy once you have the right local SEO tips being used.

3 – Its Got To Do With Cutting Down The Fluff

Sure, the kid down the street in Grade 10 may be considered a computer whizz by his peers but he may not really be the right choice to build and maintain your website. That’s only because he won’t be totally up on the new stuff nor will he have access to the tools that a professional web developer will have in their arsenal. Plus, as fancy a website he can build for you, chances are that it’ll contain some things that search engines don’t really like so much. That’s right. Search engines are finicky electronic entities and they need to be fed a steady diet of the things they enjoy and understand. It’s sort of like feeding peanut butter to someone with a nut allergy. Sooner or later they are going to quit coming around to see you. Search engines can do the same thing if the kid down the street building your website accidentally puts a document or file in your website that the search engines don’t understand or just plain don’t like. With local SEO services provided by a certified web developer, your website – and ultimately your online presence – won’t suffer.

4 – Without Local SEO Services, You May As Well Be Invisible

Just because you have a website doesn’t mean that the world is going to suddenly come pounding at your virtual front door. When you don’t use local SEO tips like keywords and other language and tricks that attract search engines to your website something very interesting happens. Your website just sits there. It’s a lot like an abandoned piece of space junk that just floats around in space that only gets noticed once in a while. You could say that you would be experiencing the same kind of non-activity if you had an unlisted phone number. But the point behind having a web presence is so others can find your online business or service and seek you out to assist them. So, just because you have a website doesn’t mean it’ll be all that easy to find within that cloud of a few million other websites online today. Plus the 10-thousand or more new ones added tomorrow and the next day. It is SEO services that allow your website to fight through that cloud of competition in order to be noticed.

5 – Your Stuff Will Always Be Current And In Compliance

Search engines tend to switch things up every now and again. It’s their way of keeping things fresh and evening the playing field. In other words, what may be working with your website SEO this week may not be as current or efficient six months from now should the search engines choose to alter the way they read and share websites to matching inquiries. With a local SEO web developer in your corner they can make the necessary changes to the metadata and other unseen by human eyes clues that are attached to your website that just the search engines see. What this means is that your website won’t lose any ground and that your pages will still rank high in search engine result pages (SERPs). That’s the listing of potential matches that a search engine will spit out to anyone who uses terms or keywords that match the ones being used with your website. Again, kind of technical and finicky but that’s what your web developer is for – they worry about that stuff so you don’t have to.

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Local SEO is an effective way to sell your online business. It helps companies promote their products and services to local users only when they search for them. Local SEO uses a variety of strategies – bringing the site closer to search engines like Google, business directories such as Yelp, Superpages, Foursquare, Yellowbook, Google My Business, Bing Places for Business site, localized content on your site, online reviews, and other inclusive strategies.

Millions of users use local search every day to find the best local businesses in their area. You can increase the chances of finding these potential clients working with a local SEO company, whose growth is growing.

Local SEO services offer highly targeted access to network marketing (it’s not like submitting brochures on stairs or paying ads in local newspapers that may or may not be able to see a potential buyer who is interested in your product or service). Local SEO companies enable you to position your business on search engines and also on other platforms for digital marketing services so that you see potential customers in relation to their terms.

The reasons why local SEO services can help attract new customers

1. Local customers are turning to the Internet to find local businesses – on the desktop and on the mobile device

Yes, some people still use printed telephone directories, but more and more people turn to the Internet to find information about local businesses. Here are some statistics:

• 96% of computer owners perform local searches
• 46% of all Google searches are local
• 64% of local clients use search engines and directories as their primary means of locating local businesses
• 50% of local mobile browsers look for business information (such as company address or phone number)
• An impressive 78% of local mobile searches result in offline purchase

2. Local search marketing is very focused and timely

The main reason for the local search is to find a particular company. The next most common reason is to find a product or service. Many local researchers are looking for a specific company name, but many of those looking for a particular company does not have a specific activity at the start of the search. Adopting local search tactics, this can enable you to better position your business and promote what you need to offer to your local customers while you are searching for your type of business. There is no better time to communicate with a prospective buyer than when you really need it.

3. Most conversion levels for all local advertising channels

Online directories (such as Yelp, Citysearch, Foursquare, etc.) Displays information such as the name, address, telephone number, and sometimes additional information (such as a menu or business description). Local directors dominate the cover of many local search results. The local marketing directory (one of the strategies of local SEO) has a higher conversion rate than other traditional advertising options – up to 50% conversion in some directories. This means that by getting a precise listing of your business on as many quality online directories as you can, you convert 1 to 2 prospects into an original custom.

4. Mobile Internet is growing

More and more customers are using mobile phones or tablets to find the best local businesses while on the go. In fact, the mobile digital media channel in the United States is now 51% higher than its office usage at 42%. It has been confirmed that Local SEO includes both PC and mobile Internet access, which means you will never lose a potential buyer.

5. Huge return on investment

Contrary to traditional advertising (e.g.  Local newspapers, brochures, direct mail, etc.), with local SEO, there is little-lost exposure. Reach potential customers when you need them – not when they do not. This makes local SEO effective and cost-effective.

6. Only 44% of companies confirmed their listing in Google My Business

Google My Business is a free listing that Google provides for almost every business. By signing up for Google My Business, you’ll increase your chances of showing high-quality local search results on Google. Also, many local businesses are yet to realize the importance of online marketing. It creates an open door for you to get ahead of other competitors before they are more competitive. Hit while the iron is hot.

7. Many of the best local SEO opportunities are free (for now!)

It’s very easy for You to apply for your Google My Business, Bing Places for Business and hundreds of other online business directories. This implies a free promotion for your business.

8. Only 20% of adults receive news from printed newspapers

Traditional advertising media is in decline. As a matter of fact, fewer and fewer people read local newspapers. Recent findings have shown that some local newspapers have lost 80% of their readers in the last 20 years. Why? As more and more people turn to the Internet on local news and information about local businesses.

9. 88% online shopping reviews of local consumer confidence

Word of mouth is an important factor in the success of many local businesses. Therefore, increase the reputation of the online business, by asking trusted users to leave a positive view of your online business – and attract hundreds of new users.

10. Local clients rely on the Internet to find information about your company

Today, people rely on the Internet to find information about all kinds of products and services. If your business does not appear in local search results, you will lose new customers. Implementing varieties of local SEO strategies for your business can help you to appear on the internet map for future users!

Local SEO is a form of online marketing. It allows local companies to promote their services to true local consumers, looking for your business type.

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The 4 main advantages of local SEO are:

1. LOCAL RESEARCH

To replace the yellow pages of the past, local SEO has intervened. It helps you increase visibility and attract consumers to your business. Most consumers will search products and services online, based on geographical proximity. If you optimize your local SEO, you will increase the client base. Make sure your title tags for your site are solid and that all public links on your site are really linked. 2017 focused on the intent of the users, which means it will make it easier for consumers to search for something online and find the most relevant local businesses.

1. GOOGLE

2018 is the year of local Google search optimization. In the past, Google has shown a slight preference for newer and more popular companies and owners of small businesses. He also presented individualized results for certain results for each research. Currently, 56% of local businesses still need to claim their listing on Google My Business. Win your competitors and take advantage of local SEO to develop your business.

3. MOBILE MARKETING

Most mobile searches are actually carried out on the go, which makes job research an immediate priority for businesses. As more and more local consumers use their mobile phones to instantly find the best local business, local SEO will help your business land on near-based searches. The future of local SEO and online visibility will depend on the network of geographically relevant information that local SEO will help you to win.

4. LARGE RETURN ON INVESTMENT

Creating a Google My Company page is free and reach consumers when they really need it, which means that local SEO is very cost-effective and efficient. Add to the fact that 50% of consumers searching locally on their phones will visit the store one day, and 34% of users searching on a computer or tablet do the same. With low cost and high conversion rates, local SEO will provide you with a good return on investment.

What can you do to optimize your local search?

Here are some tips to make your website more useful.

1. Google Places for Business

This is the first thing you should do. Request your Sitemap and make sure your contact information, hours of work, address, and contact details are complete. In fact, make sure the entire profile is completely complete. Giving information about the category of your site allows you to better understand the topic of your business and report that you are associated with localized research on your business activities. This will be the easiest way to show your business in search and map.

2. Local Google+

You’ll need to link your Places page to a local Google+ page. This site is more focused on social interaction. It can include comments, restaurant information, images and messages, and users can access pictures, videos, and comments. The results of Google Local dominate so long that you need to find others. If users search directly through maps, local entries are even more dominant.

When you create a local Google+ page, do the following:

1. Optimize a copy of your business information by referring to your keywords

The page title must contain the brand name, target keyword, and location. This should be possible without the page or meta description look unnatural since the goal remains optimized for users and search engines.

2. Call your keywords in the title

Do not forget to include a “restaurant” if it’s your business.

3. Link your listing with the correct category

“Chinese restaurants” can be the most relevant category, and not just “restaurants”.

4. Tag scheme

Add rich media to give potential users more enticing propositions.

5. Add your address in the format according to the place where you mentioned it. NAP quotes (name, address, phone number) are a key factor in local SEO. NAP quotes from relevant and reliable websites provide more value, as well as links. Clearly giving NAP data will be a significant signal that you are a business-related site, which will improve your visibility.
6. Encourage users to leave comments

Reviews are probably the biggest factor in local SEO ranks and are often compared with links in organic SEO. Also, advisory lists are highlighted, so encouraging your clients to abandon their opinions will increase your chances of success – of course, f those opinions are positive. SEO can not help you if your food is zero.

7. Create a list for each of your physical locations

This will ensure that people have the right contact information for the nearest affiliate during the local search and give the companies more opportunities to increase the rankings. You can also optimize your site’s pages to make them more visible in local search.

Local SEO on the site

When you optimize local pages on your website, it’s important to include the address (in a consistent format) on the page, as well as the place in the content, as well as the title page tag. The page title tag should contain a brand name, a targeted keyword, and a location. You should also consider this with a meta description page. If you have only one address, you can also include it in the footer as an additional reference. Inserting a map into your “Contact Us” page or local sites can also help local SEO rankings, as it further illustrates the location of your business.

7 Fun Facts About PayPal (Infographic)

PayPal is an online payment system and acts as an alternative to traditional payment methods. It was launched in 1998 by Elon Musk and “PayPal Mafia” enthusiasts. At first, the new payment method was received with mixed reviews, but now it is available in 202 countries with 203 million active users.

Each second PayPal processes $8.000 worth of transactions. In fact, 87% of millennials are actively using PayPal to receive money and pay for products.

From 2016 onwards, the net income of PayPal has increased by 5.2%. And in 2017 PayPal added 6 million more active accounts. But not everything was as smooth in the history of PayPal.

The experts from Play-N-Pay have prepared an infographic, which will walk you through the history and success of the biggest online payment system in the world.

Meanwhile, let’s have a look at 7 facts you probably don’t know about PayPal:

1. In 1999, PayPal was voted as one of the 10 worst business ideas.

2. One of the founders of PayPal, Peter Thiel gives $100K fellowship to youngsters to start their own business.

3. On Cyber Monday, 2015, PayPal hit a record by processing $1.6 million worth of payments per hour.

4. Youtube founders are former employees of PayPal: Chad Hurley, Steve Chen, Jawed Karim.

5. PayPal has 18,000 employees from 31 countries. 55% of them are millennials.

6. There are 13 countries where PayPal is officially prohibited: Belarus, North Korea, Iran, and Iraq.

7. PayPal is trusted. In fact, US consumers consider PayPal as the 2nd safest payment method after credit cards.  

86% of PayPal users are likely to recommend the service. It’s a great help for many businesses worldwide to be able to use one payment system for all kinds of billing and payments.

URL: https://playnpay.co.uk/PayPal-success-story

Ordered information is a valuable strategy to spell out the content of your web site to the search engines which can, occasionally, can assist with ranks and traffic. Structured data is a significant approach to generate more search engine-friendly signals, which may indirectly impact search positions. There are three important varieties of structured info. For people who have structured information on your own web site, GWT has a quality that reveals the kind of organized data that Google managed to detect on your own website, in addition to the URLs featuring each form.

STRUCTURED DATA MARKUP – the Conspiracy

Markup may also enable new instruments and applications that take great advantage of the construction. You are probably going to be very happy to hear you don’t will need to learn everything about schema markup to utilize it upon your site. This manner, you could be sure you’re creating the most comprehensive markup that you may. To raise the likelihood of your site used to show the solution to a question in 2017, you’ll need to add structured data markup to your site.

STRUCTURED DATA MARKUP – the Story

In case you were afraid of the term structured data on the first day of the piece, I expect I Have been in a position to set you at ease. An excellent example of this use are found below. See that the element outside the item scope still utilizes an attribute. This aspect has to be put on an HTML component having every one of the data concerning a product. In the case an itemprop attribute is utilised on a link, the worth of the characteristic is definitely going to be used. Schema’s type hierarchy has many popular item types.

The Upside to STRUCTURED DATA MARKUP

You’ll finish all of the items which exist in your content as we’ve done within the next photograph. A good example product is available below. First off, you must compose for your planned market of consumers and users. If your company is listed multiple times for equivalent keyword ( for instance, in the regional effects, the ordinary effects, the picture effects and with a Facebook page), the new Standing Monitor will demo each of these positions.

Facts, Fiction and STRUCTURED DATA MARKUP

It is likely to locate a complete record of the properties within this schema here. Not every sort of info in schema.org is going to be surfaced in search results you will be able to refer to every organization’s documentation to discover specific uses but over time it’s possible to anticipate that more information will likely be utilized in more manners. You’ll find additional information about how to make use of distinct kinds on Schema.org. My site comprises content that’s of a sort that’s unsupported. A single web page could have many components, and it might speak about more than ONE thing. Once you have highlighted all of the text you would like to code, decide on the Create HTML button located in the very top of the screen. Both of the committee undertaking docs have links to additional information on every project.
Should you prefer to observe the best /optimally SEO tools in one spot, then you will LOVE this guide. The software utilized for our web site is, in addition, readily accessible for opensource re use under an Apache two license. This tool is not hard to use and enables you to tag the details that you need to mark up. It’s a site profiler tool which tells you precisely what technology was utilized to make the web site. It’s dependent on the system you utilize to supervise your site and also the degree of control you need over the practice. The procedure is the exact same regardless of what sort of content you would like to mark up. You’re able to automate the procedure so you do not need to do any difficult work.