Web designing is an overwhelming process where many details are involved– the navigation structure, content placement and a lot more. One of the most talked-about aspects of web design in recent times—‘User Experience’ or UX—has become a critical factor when it comes to designing a website. And, this is exactly what goes missing in many FREE or cheap web design solutions that DIY web designers frequently opt for. While nothing beats a website made by professionals, there are some features that can amp up the performance of your DIY website.
Whether you have taken up a DIY project or hired a professional web designer, you need to make sure that your website has the following three essential web design features.
Custom Web Design
Willing to use a cheap or free website template over customised web designing? Be warned—there are hundreds, if not thousands, of businesses that may be using the same template, making your website look like a clone with the same coding and, to some extent, the same content structure. This may even give rise to unwanted duplicity issues that will negatively impact your site’s search engine rankings, causing your online traffic to drop significantly.
On the other hand, a customised web design will give your website a competitive edge, guarantee amazing user experiences, and help your business stay ahead of the curve—benefits that cheap and “overused” templates can never provide.
Mobile-Friendly Website Design
2015 has been the year of ‘Mobilegeddon’. With the number of mobile internet users surpassing the desktop internet users, Google has now made it mandatory to have a mobile-friendly website, which means your website should offer similar user experiences across all devices (smartphones, tablets and all other digital devices).
If you still don’t have a responsive website, you might be missing out on a lot of opportunities. Therefore, if you want your website to perform better in the coming year, make sure you take a ‘Mobile First’ approach when designing your website.
SEO Compliant Structure
If you want to be a winner at search marketing, you need to make sure that the code, content, and scripting are all in compliance with the latest search engine optimisation standards. You may get indexed but that doesn’t indicate you will get enough traffic for your website. An SEO friendly website ensures you get enough organic traffic, so your site’s conversion rates get better and you achieve the ultimate goal of improving the sales figures.
The competition in the field of online marketing is becoming stronger than ever, which requires you to have a cutting-edge website in order to stay relevant in the game. If you wish to build a highly professional and high converting website, make sure you integrate these three most important designing features into your website. When you get your website designed by a professional web design company like us, you can breathe easy—it will include all these features, helping you gain leverage in your industry and niche.
Want to boost your business with a well-designed website in 2016? Connect with us!