If you’re looking to bolster your site’s search engine rankings (and, who isn’t at this point?), you must rethink the way your website’s search experience aligns itself with the constantly—and rapidly—transforming web and user behaviours. How do you achieve that? Schema coding can be your answer.
What is Schema?
Schema is “Structured Data” that major search engines like Google, Yahoo and Bing look for now. So instead of sending the Google Bots to search your site looking for information on what you do, the schema code / structured data tells the search engines exactly what they want to know, thus prioritising your website in organic search over those that don’t yet have Schema or Structured data on their website.
Here is the Google Hangout on 29th Jan 2016 from John Mueller – Google Switzerland
Simply put, it makes it easier for search engines to pull rich snippets of information from your site, helping people to better understand whether the information you have on your page is what they are looking for. More visitors are like to get attracted to a website that has a richer snippet or preview in the search results.
According to Google, “With Schema.org, site owners can improve how their sites appear in search results not only on Google, but on Bing, Yahoo! and potentially other search engines as well in the future.” Read more about what Google says about Schema. Also read Bing’s and Yahoo’s views on Schema.
You can read more about Schema and Structured data here.
If you want your boost the search engine rankings for your WordPress-powered business website this year, please get in touch with me. Want to get started right away? Please visit the Schema Installation page.