I’m Steve Myring and I run a digital marketing agency based in Liverpool, UK and I am also a Schema Consultant from Liverpool – So what is Schema you ask?
Schema is “Structured Data” that the likes of Google, Yahoo and Bing look for now, so instead of sending the Google Bots to search your site looking for information on what you do, the schema code / structured data tells the search engines exactly what they want to know, thus giving you a priority on others in organic search than those who don’t yet have Schema or Structured data on their website.
It’s just making it easy for Google, Yahoo & Bing to read the important snippets of information.schema definition
You can read what Google says about Schema HERE
Also read about what Bing says about Schema on this post
…and again with Yahoo in this one
Once the code is in place I would run it through json schema validator then you would get the below result:
json schema examples / json schema validation will look like the image below (Click to enlarge)
You can read more about Schema and Structured data HERE
If you run a WordPress website for your business and you would like me to speak to you then please get in touch before your competitors do!
Also here is a YouTube video on Schema
To find out if your json schema is required – Use the Hire Me page to contact me or if you want to go ahead and beat the queue then please go to Schema Installation to get started and there is still 50% off until end of February 2016